![]() They fielded candidates for city council and school board seats and eventually for Texas governor. ![]() They established the La Raza Unida Party in South Texas in 1970 to give more political power to Mexican-Americans in Texas and California. legal structure.īut radical activists from the Chicano Movement of the late 1960s and 1970s rediscovered Vasconcelos' essay and rejected notions that Mexican-Americans were white. ![]() They also argued that Mexican-Americans were white or "a class apart" who didn't fit into a black/white racial U.S. There, he spread his message about "la raza cósmica." The Chicano MovementĪfter World War II, some Mexican-American civil rights leaders fought against racial segregation. José Angel Hernández, a University of Houston history professor, said Vasconcelos became the first Mexican presidential candidate to campaign in the United States among Mexican-Americans. The mixture of the indigenous and the Old World, he wrote, were "the moral and material basis for the union of all men into a fifth universal race, the fruit of all the previous ones and amelioration pf everything past." Vasconcelos argued that a "fifth race" of people had emerged in the Americas that encompassed races from around the world and transcended all the others. La Raza Cósmicaįollowing the Mexican Revolution, cultural philosopher José Vasconcelos penned the essay "La Raza Cósmica," or "The Cosmic Race," in 1925 in response to white supremacist rhetoric coming out of the United States and Europe. Often mistaken for its literal meaning in English, "the race," la raza has been used to describe people whose families have migrated from Latin American countries.īut in the ever-evolving discussions of race and ethnicity in the U.S., some Latino advocates see the term as outdated and no longer useful in an era of a racially diverse society and President Donald Trump. Chicano Movement of the 1970s which helped elect some of the nation's first Latinos to public office. The term la raza - meaning "the people" - has roots in post-revolution Mexico and in the U.S. The change to remove "la raza" comes amid a backlash from conservatives and a desire by the civil rights group to appeal to younger Latinos in the United States. Some Latino advocates see the term "La Raza" as outdated and no longer useful in an era of a more racially diverse society and President Donald Trump.Ĭhanging its name to UnidosUS, dropping a word that has deep roots but may have hurt the organization in moving toward the future. Gutierrez, left, of Texas, and Rodolfo "Corky" Gonzalez of Colorado, stand before the La Raza Unida Party national convention in El Paso, Texas, Sept. Take a look at a list of Rasa businesses and see how they got their namesakes.Fred Kaufman/AP Jose A. One thing we love about rasa is how versatile it can be–kind of like our email content–so we decided to look at some of the other Rasa businesses out there in the world and see what kind of things they’re doing to bring more essence and taste to the world. Without depth, your emails would be nothing more than a computer-generated collection of phrases, and nobody wants to read through that. Our mission at rasa.io is to add the essential flavor element to artificially intelligent email marketing. More broadly, one can think of rasa as the human soul.įor our purposes, rasa perfectly encapsulates what we do. In the spiritual tradition, it refers to the essence and emotions that make up human life. More specifically, rasa translates to “sap”, “ essence”, or “fluid”, according to Yogapedia. It’s also often associated with aesthetic flavor. In Hindu culture, rasa refers to the essence or taste of music and art. Like most terms of Sanskrit origin, “ rasa” means different things depending on where you hear it. Or perhaps you’re familiar with the term itself – rasa. You may have heard the term before maybe you learned about tabula rasa- the philosophical concept of a clean slate–in grade school history classes. Not enough people ask about the meaning behind our name, rasa.io, but it actually has some pretty interesting origins.
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